Data Collection
AllAthlete Privacy Policy
Last Updated and Effective as of: August 3, 2021

All Athlete, Inc. (“AllAthlete", "Company”, “we”, “our”, or “us”) understands that privacy is important to our users. Protecting your private information is our priority. This Privacy Policy below discloses our practices regarding information collection and usage, including for and the AllAthlete iOS app (collectively, the “Platform”).

  • We collect information when it is voluntarily provided by you (see Information We Collect; How We Collect It; How We Use It ).
  • We automatically collect information from users of our Platform for user authentication, device security, and for analytical purposes (see Information We Collect; How We Collect It; How We Use It and Cookies and Tracking Technologies ).
  • We will not use or share your personal information with anyone except as described in this Privacy Policy.

By accessing or using the Platform, you agree to this Privacy Policy. If you do not agree with our policies and practices, you should not use the Platform or otherwise provide us with personal information.

Our Platform is provided from the United States of America and all servers that make it available reside in the United States of America. You understand that data stored in the United States may be subject to lawful requests by the courts or law enforcement authorities in the United States of America. This Platform is intended for users situated in the United States only. We currently do not offer goods and services to the European Economic Area.

Data Collection

Information We Collect; How We Collect It; How We Use It: We collect certain information that specifically identifies, describes, or references a particular consumer ("personal information"). We collect personal information, including: first and last name, email address, physical address, phone number, user name, password, gender, age, device location, on-platform affiliations, clickstream data, and device information.

We collect personal information directly from you. We may also collect personal information from third parties that you choose to integrate with the Platform. For example, you may choose to import, into the platform, your phone contact information, which allows us to suggest existing platform users (from your contact list) that may be known to you. This phone contact information may also help other existing users find you on the platform.

You may also choose to provide certain personal information to us for use on your public profile (“profile information”). Profile information may include user posts, photos, videos, athletics metrics, sports experience, and educational history. When you add profile information to your profile, other users of the Platform can see that information. Do not include information in your profile that you want to keep private. You can review and change your profile information at any time by accessing “Edit Profile” in your profile on the Platform.

We may collect, use, and/or disclose your personal information for the following business or commercial purposes:
  • To create, maintain, customize, and secure your account with us, and to personalize your Platform experience.
  • To operate the Platform and to provide you with any specific services you have requested.
  • For testing, research, analysis, and product development, including to develop and improve our Platform, products, and services.
  • To provide you with support and to respond to your direct inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To deliver content and product and service offerings relevant to your interests.
  • To help maintain the safety, security, and integrity of our Platform, products and services, databases, and other technology assets.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and fulfillment.
  • To respond to law enforcement requests and as required by applicable law, court order, legal process, or governmental regulation.
  • To investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for the Platform.
  • To transfer your information in connection with a bankruptcy proceeding or the sale, merger, or change of control of the Company or the division responsible for the services with which your information is associated.

We may permit our vendors and subcontractors to access your information, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use any personal information for their own benefit. Please note that if you consent to additional uses of your information, we may use your information in a manner consistent with that consent.

Please be advised that “non-personal information” (i.e. information that does not personally identify you, such as aggregated data) may be shared with any number of parties and may be used in any manner consistent with applicable law. Without limiting the forgoing, as used herein, personal information does not include information that is lawfully made available from federal, state, or local government records, or de-identified, anonymized, or aggregated information. Please be aware that information which you voluntarily include and transmit on public areas of the Platform, such as user forms and comment sections, should be deemed publicly available information that is not subject to this Privacy Policy

Third Party Links: As a convenience to you, we may provide links to third-party websites, apps, or services from within the Platform. We are not responsible for the privacy practices or content of these third-party sites, and by providing a link, we are not endorsing or promoting such third-party sites.

Social Networking Services: The Platform may integrate with social networking services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our Platform, we are doing so merely as an accommodation and, like you, are relying upon those third-party services to operate properly and fairly. You should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, social network, or otherwise online may be viewed and used by others.

Cookies and Tracking Technologies: We may store some information on your device or device hard drive as a "cookie" or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the Platform and for the purpose of facilitating and enhancing your communication and interaction with the Platform. We use this information to help us maintain and enhance the efficiency and usefulness of the Platform and may use it and other non-personally identifiable information for the purposes described in this Privacy Policy. However, some of the information we collect may include data that are unique to your computer or device.

If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Platform or some of its functionality may be affected. We use reasonable efforts to honor “Do Not Track” (“DNT”) signals. However, we cannot guarantee that we are able to honor DNT in all circumstances.

Clickstream Data: As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of device and browsing software you use and the address of the website from which you linked to the Platform. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate throughout websites and how we may tailor our Platform to better meet consumer needs. This information will be used to improve our Platform. Any collection or use of clickstream data will be anonymous, and will not intentionally contain any information that can identify you.

Site and Platform Analytics: We may work with third-party service providers who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Platform. One such provider is Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help analyze how users use the Platform. The information generated by these cookies about your use (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Platform, compiling reports on activity for its staff, and providing other services relating to web page activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You may refuse the use of cookies by selecting the appropriate settings in your browser. By using the Platform and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the currently available opt-outs for Google Analytics by visiting

Data Security: We maintain reasonable security procedures to help protect against loss, misuse, unauthorized access, disclosure, alteration, or destruction of the information you provide to us. Please note that no data transmission or storage can be guaranteed to be 100% secure due to the inherent open nature of the Internet. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.

Data Retention: We will retain your information for as long as your account or inquiry is active or as needed to provide you with the Platform, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your personal information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your personal information.

Information Relating to Children: Our Platform is not intended for children under 13 years of age. No one under age 13 may provide any individually identifiable information through the Platform. We do not knowingly collect individually identifiable information from children under 13. If you are under 13, do not use or provide any individually identifiable information on this Platform. If we learn we have collected or received individually identifiable information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any individually identifiable information from or about a child under 13, please contact us at


California “Shine the Light”: Under California Civil Code Section 1798.83 (“Shine the Light”), California residents have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of personal information, as defined under Shine the Light, such as name, email address, and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us by email at If you do not want your personal information shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at

Nevada Privacy Rights:If you are a Nevada resident, you have the right to request that we do not sell your covered information (as those terms are defined in N.R.S. 603A) that we have collected, or may collect, from you. If you would like to make such a request, you may do so by contacting us at

  • Notifications or Messages: Users have the option to turn off or opt out of notifications or messages. If you wish to no longer receive notifications or messages from us, change your settings on the Platform or contact us at
  • Personal Information Opt-Out: If you do not want us to retain or use your personal information, you may withdraw your consent by contacting us at
  • Cookies: If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Platform or some of its functionality may be affected. Cookies and similar items are not used by us to automatically retrieve personal information from your device without your knowledge.

Privacy Policy Updates: We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time by posting the modified policy on this page, provided that any such modifications will only be applied prospectively. We encourage you to periodically review the Platform for the latest information on our privacy practices. Your continued use of the Platform following the posting of any changes to this Privacy Policy means you accept such changes.

Contact: For questions or concerns relating to this Privacy Policy or your information, we can be contacted at or at the following address: PO Box 5189 Santa Monica, CA 90409.